Launch Landing Pages Faster: Get Quick Feedback and Approvals for Your Landing Pages and Websites

Introduction to Landing Page Launches

How is the feedback and approvals process for landing pages when your team is working on projects for clients?

Businesses usually have SMART goals at every point of the year. Some of these goals may be to increase site traffic, improve SEO, increase brand awareness, create conversions, increase sales, and build a customer base, among others. One of the ways they’ll choose to achieve this is to launch landing pages. According to research, about 68% of B2B businesses use landing pages to generate leads for future conversion.

So, say, you land a client, take up the project, and then work begins. As a creative agency, you may already have a process you follow to begin working on the project and collecting feedback and approvals for landing pages from clients before the campaign is finally launched. Though yours may be different, you’re likely to follow a process like the one below:

1. Host a kick-off meeting

When you land a project, the first thing you’d want to do is to identify and understand what it is the client is trying to achieve. What is their end goal? Is it to launch a new product, build a customer base, or increase conversions? Without this, your message may not capture what is required and you’ll end up not getting the desired results. This kickoff meeting will help the project team and the client to establish common goals and the purpose of the project. It also helps get everyone aboard and abreast with all that the project will be about.

2. Develop a plan and outline the content

Once the kickoff meeting is over and you have defined the goal of the landing page, your team can now create a plan for how you will achieve it, taking into account specific marketing campaigns, such as creating a landing page for an affiliate marketing campaign for instance. This would include an outline of the content that you will include on the page, such as forms, text, images, videos, and other media.

3. Design the landing page

After you have developed a plan and outlined the content, it’s time to start designing the landing page. This should include deciding on the layout, color scheme, and typography, as well as creating any necessary graphics or images.

4. Build the landing page

Now that you have your design ready, choose a website builder or content management system like ConvertKit and select a template to create your landing page. At this stage, ensure that your landing page clearly captures the unique selling proposition (USP) engaging hero shot, compelling benefits, inspirational social proof, and a strong call to action (CTA).

5. Hold stakeholder review

It’s now time to let clients and maybe a few users in on the project. This is the stage where you collect feedback from clients on the landing page and wait for their approval. You may not get approval on the first review and would have to make changes as and when clients get back with new feedback. Additionally, after clients have reviewed the landing page and given their feedback, the internal team will review the feedback and adjust their tasks.  As a result, you’re going to need tools to enhance agency-client collaboration.

6. Launch and test

Finally hit publish and launch that campaign! After launching, do an A/B test to see how different aspects and versions of the landing page fare with your target audience. Based on the insights, you can make changes with the clients’ approval to improve the campaign and exceed your expectations.

Note

The campaign will be launched right in time if the feedback and approval process for the landing page does not take longer than expected. Let’s talk about the possible causes of these delays and how best to deal with them.

Landing Page Launch Delays – What’s Causing Them?

You’re not getting quick feedback and approvals for your landing pages and websites because of the numerous unstreamlined feedback cycles involved to give feedback. Due to these, when you don’t have the right systems to collect appropriate feedback from clients and other stakeholders on time, your landing page launch for that campaign might delay.

You may be using emails, spreadsheets, and a host of documents to manage and track feedback from clients. You may also be hopping from one video conferencing call to another in order to discuss reviews with clients and other stakeholders. However, you can agree that these are quite inefficient. These tools do not ensure a quick and convenient feedback process. Your landing page and website/ app launches are usually delayed because of one or more of the following:

• Previews taking too long to be approved
• Comments and reviews not being submitted in one place so it’s hard to track
• Confusion about which version is the most recent
• No central place to view all proofs together
• No clarity on who’s responsible for signing off
• Heavy documentation causing very tedious work
• Inconvenient synchronous feedback meetings
• Email exchanges becoming hard to manage
• Discussions become unmanageable and valuable suggestions get lost

The Solution? – Use A Centralized Collaboration Tool for Digital Assets

There are a lot of collaboration tools that will enable you to allow clients to give feedback and approvals on drafts and previews you’ve prepared before you proceed to the next stage of your draft revision and design process. This will help quicken the design process and ensure that you get approval in time to launch the landing page or website.

To avoid going through the hurdle of finding the appropriate tool, we’ll give you a recommendation: zipBoard. zipBoard is an agency-client visual collaboration tool for digital assets like landing pages. With zipBoard, you can say bye to going back and forth on reviews in emails, videoconferencing call apps, documents, and messaging apps. You’ll finally welcome a convenient and well-streamlined agency-client collaboration. You’ll be able to manage multiple projects, collect clients’ feedback, share visual feedback with your team and keep track of discussions in one place as you create and design your landing page and website projects. What’s more, you get to integrate your favorite collaboration tools like Jira, Slack, Wrike, Microsoft Teams, and Lambda Test.

Watch the video below demonstrating how zipBoard can help you streamline the review and approval process to aid in launching landing pages faster.