Jira Alternatives for Web Development Agencies

You may be wondering: Jira is one of the best agile project management tools for developers, so why do web development agencies need Jira alternatives?

Let’s find out.

The Rise of Agile in Web Development Project Management

The rise of agile in web development project management began in 2001, when “the Manifesto for Agile Software Development was created and signed by representatives from Extreme Programming, Scrum, DSDM, Adaptive Software Development, Crystal, feature-driven development, and pragmatic programming.”–Wrike. Since then, agile has been in use over the years, and between 2012 and 2015, real-life success metrics began to accompany agile project management until now. It’s worth noting that agile has come to stay, not only in software and web development but across various industries.

Agile project management is essential to ensuring success when collaborating on web development projects, and this requires tools to ensure an effective and efficient iterative process when managing projects. That way, internal stakeholders can always incorporate feedback from their clients (external stakeholders) along the way when working on projects.

Why Agile Web Development Teams Use Jira to Manage Projects

Jira's Kanban board for task management
Scrum Board – Jira

There are a couple of agile project management tools being used by agile teams across the globe. Jira, by Atlassian, is one of them and it’s been used and trusted by over 100,000 organizations. Apart from bug tracking and team management, Jira is designed to support agile teams to plan, build, and track progress. What’s more, it has all the features you need for efficient task management, reporting, and team collaboration.

Jira offers both scrum and Kanban strategies used in agile project management. And these boards help provide transparency across teamwork and visibility into the status of every work item. Additionally, Jira provides time-tracking capabilities and real-time performance reports to enable teams to closely monitor their productivity over time. More so, the well-known project management tool has a roadmap feature to keep teams and organizations in sync to ensure quick decision-making. And with Jira, you can integrate over 3000 apps.

We could go on and on with the features and benefits Jira offers your web development team when it comes to agile project management. However, let’s look at this: If Jira has all these features, which are needed in agile project management, and top agencies and companies like Imaginovation, Fearless, Spotify, Unity, Samsung, Okta, Zendesk, and Walmart are using Jira, why are we talking about Jira alternatives? Why do web development agencies need Jira alternatives?

Why Consider a Jira Alternative? 

The answer is simple. Jira has limitations that are worth considering because they hinder web development agencies from performing to their maximum capacities. Here are a few reasons why you should not use Jira:

  • Quite expensive, with key limitations in upgrades

Jira is quite expensive compared to some project management tools that can serve teams with the needed features. Moreover, some of the limitations in the free version are still present in the upgraded versions. For example, you will still have your site limit of one (except for the Enterprise plan). So why should you upgrade if your team does not require an enterprise plan?

  • Complex to onboard and use

Jira’s onboarding process is complex compared to other project management tools. Learning how to use the software takes a lot of time and effort. What’s more, most users have found it frustrating to use daily.

  • Customization is difficult

Though Jira lets you customize your interface as you would want it, it’s not simple to customize. You have to spend a lot of time customizing your interface because the process is cumbersome. Looking at the several projects your team has to work on, having to spend all the time customizing an interface is a setback and should be dealt with.

  • Need for different tools to enable collaboration between developers and clients

Jira only allows internal team members to collaborate on projects.  It does not allow clients to make their reviews and give feedback on projects in the same place as the developers, and this makes collaboration a bit slow, as two different applications or software need to be used to achieve maximum results. In agile project management, the process is really iterative and if clients and developers have to be at two different places, this will delay the feedback and review process a bit.

  • Doesn’t allow for multiple task assignees

This has to do with single tasks with multiple assignees. For instance, when multiple collaborators are required to work on a single task, all others only get to comment on the project while the one person assigned works on it. And this is not very effective, because other team members simply become spectators when indeed they should be working.

These five points raised, among others, have proven that Jira has limitations, hence, the need to consider alternatives. 

You might want to jump into recommending Jira for your agency probably because of the popularity it has gained when it comes to agile project management. However, the fact that over 100,000 organizations are using it does not mean it’s the best for your agency.

6 Best Jira Alternatives for Web Development Agencies

A little caution before proceeding to the Jira Alternatives for Web Development Agencies

You may want to fall back on spreadsheets to manage tasks for your agency because they are less costly compared to other project management tools. Nonetheless, you have to rethink your decision because spreadsheets have proven to be ineffective for web developers’ project management over the years. Your team will spend a lot of time managing tasks manually, which will cost you a lot of time and money.

But there’s good news. There are equally good agile web development project management tools that can offer you the features Jira does and even more at a lower cost. Let’s take a look at 6 of them.


zipBoard is a visual bug tracking and collaboration tool that simplifies client collaboration by letting clients share feedback using visual annotations while browsing their website and making contextual change requests. zipBoard allows web development teams to manage tasks in a Kanban or spreadsheet view. With its other inbuilt features that allow for complete agile project management, agencies are able to deliver projects faster.

zipBoard's Kanban board for project management for web development agencies
Kanban Board view for tasks in zipBoard

zipBoard Key Features

  • Unlimited projects: Create unlimited projects to manage your reviews and tasks, and add all your reviewable content in one project or multiple projects. There is no limit on the number of tasks and conversations that you can have in each project
  • Organization/ Team setup: Add managers, organization admin, and clients to create different roles and access for different stakeholders
  • Personalized onboarding: A designated customer success manager to manage and onboard the workflows best suited for your team collaboration
  • Kanban board: Add custom columns for task tracking in a Kanban board and make your own workflows
  • Export directly from your spreadsheet: Bring your existing tasks list and import them to a zipBoard project to get a start
  • Unlimited Collaborators: You can invite unlimited collaborators on all projects to add reviews or assign tasks
  • Client/ Non-technical Collaboration: Clients and users with no technical experience can easily review projects and leave feedback with ease using zipBoard’s annotation and commenting tools
  • Reports: Get reports on information about Projects, Files, Tasks, Collaborators, comments, and screens
  • Add response: Keep conversations relevant and contextual by replying directly to the task. Add @mentions to point to a specific team member
  • Phases: Break your project down into smaller chunks to track iterations and review cycles. Organize tasks, reviews, and feedback into different phases
Project phases in zipBoard to allow for an easy and streamlined project management
Project Phases in zipBoard
Give contextualized feedback with zipBoard's visual review tools
Using annotation tools to give contextualized feedback on a website being reviewed in zipBoard
  • Visual bug reports: Easily debug and reproduce issues with detailed trackable bug reports
Bug tracking with zipBoard
Visual Bug Tracking in zipBoard
zipBoard Bug Reports image
Visual Bug Report on zipBoard
  • Separate internal and external conversations: Internal teams can collaborate separately on the tasks created by clients, keeping the communication relevant for specific users.

zipBoard Pricing

Free 14-day trial available for all plans

  • Team: Ideal for a small team for quick reviews
  • Agency: Ideal for agencies with multiple managers to manage projects
  • Enterprise: Flexibility of content volume, priority support, and dedicated account manager

Kindly contact the sales team for your tailored pricing plan.

Compared to Jira, zipBoard:


GitLab is a project management tool that enables lean and agile project management from basic issue tracking to Scrum and Kanban-style project management. These in turn ensure that web development teams continue to accelerate value delivery on the projects they undertake.

GitLab, a Jira alternative for agile web development teams
Issue Board – GitLab

GitLab Key Features

  • Plan, assign, and track with issues
  • Organize work with labels, iterations, and milestones
  • Visualize work with boards
  • Correlate work with output using merge requests

GitLab Pricing

  • Free:  Essential features for individual users

$0 per user/month; No credit card required

  • Premium: Enhance team productivity and coordination

$19 per user/month; Billed annually at $228

  • Ultimate: Organization-wide security, compliance, and planning

 $99 per user/ month; Billed annually at $1188

Compared to Jira, GitLab is,

  • Less expensive
  • Easy to learn, hence does not take much time and effort to get on onboard
  • Slower, interface-wise


Trello is a project management tool owned by Atlassian, just like Jira. The tool makes it easy for your web development team to organize and manage tasks and features for your website projects.

Trello, a Jira alternative for agile web development teams
Task Management Board – Trello

Trello Key Features

  • Views: View your team’s projects from every angle
  • Automation: Automate tasks and workflows with Butler automation
  • Power-ups: Power up your teams by linking their favorite tools with Trello plugins
  • Templates: Give your team a blueprint for success with easy-to-use templates from industry leaders and the Trello community
  • Integrations: Find the apps your team is already using or discover new ways to get work done in Trello

Trello Pricing

  • Free: For individuals or teams looking to organize projects

 $O per user/ month; No credit card required

  • Standard: For small teams that need to manage work and scale collaboration

$5 per user/month if billed annually; $6 if billed monthly

  • Premium: For teams that need to track and visualize multiple projects in several ways, including boards, timelines, calendars, etc.

$10 per user/month if billed annually; $12.50 if billed monthly

  • Enterprise: For organizations that need to connect work across teams with more security and controls

$17.50 per user/month – billed annually; $210 annual price per user

Compared to Jira, Trello:

  • Is easy to configure and use
  • Is less expensive
  • Doesn’t allow for iteration reviews


ClickUp is a project management tool that allows web development teams to simplify work and get more done. With their built-in features and integration options, you can plan, track and manage any web development project.

ClickUp, a Jira alternative for agile web development teams
Project Management Board – ClickUp

ClickUp Key Features

  • Space, folder, list: organize teams and departments into Spaces, group big projects into folders, and breakout tasks into lists for a clear visual hierarchy of all your work
  • Customizable tasks: Choose from 35+ ClickApps to customize your task management for any work need. Save time with tasks. No code required
  • Everything in ClickUp can be easily customized to manage any type of project, no code or add-ons required
  • Nested subtasks and checklists: Simplify complex projects by breaking them down into levels of subtasks. Create checklists within tasks to track anything from multi-step workflows to simple to-do lists
  • Automation: Automate routine work and processes with 50+ actions, triggers, and conditions. Use pre-built automation recipes or customize them based on your needs
  • Relationships: Create the perfect visual database with Relationships. Link tasks, documents, integrations, and more to access everything you need in one place
  • Integrations: ClickUp integrates with over 1,000 of your favorite tools. Sync your team calendars, messaging apps, cloud storage, and more to keep all of your tools in one place
  • Document and share anything with your team: Collaborate on product ideas, document bugs, or jot down meeting minutes with ClickUp Docs. Edit in real-time with others, add rich editing and keep everyone up-to-date with a visual knowledge base

ClickUp Pricing

  • Free: Best for personal use

$0 per member/ month

  • Unlimited: Best for small teams

$5 per member/ month if billed yearly; $9 per member/ month if billed monthly

  • Business: Best for mid-sized teams

$12 per member/ month if billed yearly; $19 per member/ month if billed monthly

  • Business Plus: Best for multiple teams

$19 per member/ month if billed yearly; $29 per member/ month if billed monthly

  • Enterprise: Best for many large teams

Compared to Jira, ClickUp:

  • Is easy to use and has user-friendly features that don’t come with hidden costs
  • Is cost-effective
  • Allows for both multiple and single assignees for a particular task in a project
  • Overwhelms users with the several features it comes with


Wrike is an easy-to-use work management software designed with a simple user experience and interface that allows for streamlining the internal project management and collaboration processes between team members. It gives your web development team full visibility and control over your tasks and projects and allows your team to prioritize tasks, share information, and collaborate with ease. What’s more, you can integrate Wrike with zipBoard to manage collaboration between internal and external stakeholders.

Wrike, a Jira alternative for agile web development teams
Gantt Chart – Wrike

Wrike Key Features

  • Dashboards: Visualize tasks, processes, analytics, and more
  • Automation: Define and trigger automated workflows to eliminate manual efforts
  • Proofing: Streamlined proofing and collaboration in one place
  • Cross-Tagging: Unparalleled visibility across multiple work streams
  • Kanban Boards: Instantly view project progress and create custom workflows
  • Project resource planning: Plan and allocate resources for timely delivery
  • Gantt Charts: Interactive project scheduling across teams
  • Approvals: Keep approvers in the loop from start to finish
  • Custom item types: Tailor work items to fit your specific workplace
  • Integrations: Over 400 popular apps plus custom integrations

Wrike Pricing

  • Free: For teams getting started

$0 per user/ month

  • Team: For growing teams

$9.80 per user/ month

  • Business: For all teams across an organization

$24.80 per user/ month

  • Enterprise: For large teams
  • Pinnacle: For teams with complex work

Compared to Jira, Wrike:

  • Is easy to use, hence less time is spent on learning 
  • Is suitable for both agile and non-agile teams
  • Lacks filtering options to enable users to decide what information to display on the Dashboard


Backlog is one of the four Nulab products. It’s a project management tool that lets you organize, discuss, and track work in one place. With Backlog, one platform serves as a space for project & code management, bug tracking, and more.

a Jira alternative for agile web development teams
Kanban Board – Backlog

Backlog Key Features

  • Plan and deliver your best work: Quickly assess progress and edit plans with a few clicks
  • Gantt charts: Quickly visualize and edit the timeline of your entire project
  • Boards: Manage tasks through your workflow with Boards
  • Burndown charts: See the work left to do and the time left to do it at a glance
  • Capture every detail: Easily create and organize customized workflows

Backlog Pricing

  • Free: For small projects; up to 10 users

$0/ month; $0/ year

  • Starter: For growing teams; up to 30 users

$35/ month; $350/ year

  • Standard: For mid-sized companies; unlimited users

$100/ month; $1,000/ year

  • Premium: For larger companies; unlimited users and projects

$175/ month; 1,750/ year

Compared to Jira, Backlog:

  • Offers built-in tools for issue and code management
  • Is less expensive considering the free and starter plans
  • Has unlimited users for standard and premium plans, but Jira has a limit

Time to Get a Jira Alternative!

Though Jira has many features and is common, we can all agree that it is pretty complicated to use, doesn’t allow for both client and internal team collaboration in one place, and is very costly compared to some of the 6 Jira alternatives for web development agencies we’ve tackled in this article. Hence, the need to try other equally good agile project management tools that will suit the needs of your web development team in your agency.

Our recommendation?

Try zipBoard.

Why? zipBoard:

Use zipBoard to visually review websites
Giving Visual Feedback on a site under review in zipBoard

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Author’s bio:

Dorcas Kpabitey is a Content Marketing Specialist at zipBoard. She began her content marketing journey alongside her BA in Political Science and Spanish at the University of Ghana. If she is not tapping away at her keyboard or spending time on Twitter and LinkedIn, she spends her day reading articles, newsletters and books.

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