E-Commerce Websites Done Right

Design inspiration to create a successful e-commerce website

There are certain essential features that are a must-have for any successful e-Commerce website. These include

• Clear and concise choices for customers
• Simple and quick navigation
• Product information and pricing displayed clearly
• Distinct Call To Action (CTA) button
• Smooth checkout process
• A landing page that retains customers and decreases bounce rate

Visual stimuli and ease of use are your biggest assets in an e-Commerce website and getting those aspects right will help make the shopping experience a rewarding and successful one for customers.

These are 15 websites that give a good example of what constitutes a great design and development for an online store:

Sierra Designs

What’s Good: An image slider that does well and doesn’t change too often, Clear and bold copy, Distinct CTA button, Good description above the fold

Di Bruno Bros

What’s Good: Bold and unique colors palette, Clear CTA, Lots of catchy images to supplement the text

Au Lit Fine Linens

What’s Good: Images that go well with the website design, well placed CTA, option to pin designs in Pinterest so that customers can revisit

Bill Blass

What’s Good: Good color scheme, Smooth scroll, and interface, Minimal distraction from the products

My Own Bike

What’s Good: Minimal clutter and lots of whitespaces, Simple walk through for designing a bike, Clear value delivery

XK Glow

What’s Good: Color scheme, Clear CTA for every screen

JM & Sons

What’s Good: Clean layout, uncluttered navigation

Bonobos

What’s Good: Well placed navigation menu, Good copy that catches the eye, consistent CTA placement

Kippis Design

What’s Good: Great design that doesn’t distract from the product, Intuitive navigation (for example screen transitions to the right when clicking on a product)

L. Novum

What’s Good: Minimal design, Catchy CTA

Bonfire

What’s Good: Good amount of information above the fold, Clear value delivery, Testimonial

Nyde

What’s Good: Great color scheme, Well placed text, and CTA above the fold

Peel

What’s Good: Clean design, Ample spacing

ALLT

What’s Good: Intuitive design

Cute+Broke

What’s Good: Clean design, Well placed CTA, Concise copy

Final Thoughts

When setting up your online store, it’s important to strive for identity and have a clear design philosophy that resonates with your customers. Taking care of the basic design elements can do wonders, improving the user’s experience and making the shopping process a breeze. This means better sales for your store and more chances of customer retention.