10 Jan
Optimizing eCommerce User Experience: Interview with eCommerce Specialist Melvin Simpson
Businesses of all sizes today have an online presence. The eCommerce space is not just about sales but about establishing a credible brand that is visible to customers across digital channels. Online retail sales in the US itself have exceeded $230 billion and form an increasing chunk of the total retail sales. For brands that
27 Dec
What You Need To Remember During e-Learning Project Reviews
A successful eLearning project stands on multiple pillars and involves many aspects that ensure success. With a variety of stakeholders, like instructional designers, subject matter experts, project managers, end learners, etc., collaboration and review are essential to ensure a successful eLearning course development process
19 Dec
Understanding Object Oriented UX: Interview with Sophia V Prater
Sophia Voychehovski Prater runs ReWired UX, a studio in Atlanta, Georgia. She has worked with clients like AT&T, The Atlanta History Center, Coca-Cola, Athena Health, and worked in-house with CNN Digital. When she’s not consulting for clients, Sophia writes, speaks, and runs coaching workshops about Object-Oriented User Experience (OOUX). What is object-oriented user experience, you
12 Dec
Maximizing Website Conversions Using Live Chat Software
Live chat was designed to provide a shrewd resolution to customer queries. It is now one of the greatest tools for lead generation and increased sales. Businesses can use real-time conversations to better engage with website visitors. When tweaked with certain exponential practices, live chats can also become an overarching sales hack.
05 Dec
Inside the Working of a Digital Studio — Interview with Joshua Davidson, Chop Dawg
Good products and collaboration go hand in hand. The former is simply not feasible without the latter. Collaboration has always been an area of prime interest for us, at zipBoard. Whether that is a collaboration between designers and developers, or agencies and clients
29 Nov
How to Start With Static Sites
Websites, at the time, were a collection of these static documents, stored in their entirety and there was minimal interface on the server-side. With the introduction of CGI or Common Gateway Interface, this changed. CGI allowed websites to run scripts and this enabled the webserver to be more than just a storage facility of static
21 Nov
Dark Patterns Harm Usability
Dark patterns in design are one end, an ethical issue. How fair it is to try and push the user into a direction that benefits your goals is still debated. In some cases, there’s a fine line between prompting the user for more active engagement or tricking them into diving deeper. In other cases, dark
14 Nov
Fixing Feedback in the Design Process
Let us start by establishing the scope of design and its stakeholders. Just how buttons, colors, and typeface alone don’t make up design, in the same way, the stakeholders in a design process are not limited to designers and creative directors. With the design, there’s a goal. And to reach that goal, there is a
25 Oct
Collaboration and Communication Simplify Bug Tracking
Bug tracking has increasingly expanded into the domains of the entire product team, not just R&D, and for good reason. As software becomes complicated, it becomes more difficult to manage issues in excel sheets or post-its.
24 Oct
Best Practices for Working with Remote Developers
As a bootstrapped company we appreciate how to handle our resources, both in terms of financial capital, as well as human effort. Building a SaaS product while not pursuing investments can be a challenging task. And it has been. But the one sure-shot lesson we’ve learned when it comes to hiring is not hiring for
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