eCommerce has become incredibly accessible over the last few years and a lot of it has to do with Shopify and various other web design platforms. A lot of people gravitate towards Shopify because of its easy-to-use drag and drop web builder and easy integrations. What they don’t know, however, is that you can get roughly the same results through a platform like WordPress. There are quite a few reasons why you might want to consider WordPress as your first option. Let’s take a look at some of the pros and cons of both platforms and which one would be the best for you.
If you have zero knowledge of web design and don’t have money to hire a team, then the better option for you could be Spotify. Virtually anyone can have a website on Shopify even if they don’t know CSS or HTML. We can’t guarantee that it will look nice or professional, however, but it might be nice enough for you to get some initial sales and reinvest your profits towards something more professional.
With that being said, a Shopify website will never be able to beat a WordPress one when it comes to the functionality and complexity of the design. Shopify sites have notorious design limitations, and you will always be confined to their platform. There isn’t as much space for customisation with a Shopify site while you can create almost anything you want on WordPress.
You could also hand the work over to a third party and manage updates yourself if you want something professional that doesn’t require you to constantly pay for maintenance. A team like Alt – a web design company will create a beautiful site for you that you can manage on your own. A specialised WordPress design team will listen to your ideas and create exactly what you want. They can also integrate solutions like WooCommerce that will give you all the functionalities of Shopify but with more control.
One of the worst parts about working with Shopify is that your website will have to be locked on their service forever. This also means that doing things like selling a website might be more difficult. Not being able to sell a site simply because it was built on Shopify could be extremely frustrating, so this is something you’ll need to think about.
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One of the good things about Shopify, however, is that they will grab you by the hand throughout the setup process. You can also ring them up anytime you have issues. You will have to pay to get that level of service on WordPress. You should still know that the WordPress community is huge and very helpful and you should be able to get answers to all of your issues through their discussion board.
So, now that you have a better idea of the differences between WordPress and Shopify, you can make a better decision. You should also ask people who have been using these platforms what they liked and didn’t like about them to help you make the right choice.
Also check: Optimizing eCommerce User Experience: Interview with eCommerce Specialist Melvin Simpson
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