The process of review and approval of media content is pivotal to any creative team’s work. Usually, content teams rely on emails and spreadsheets to get this done which is often hated by both sides, the reviewer and the content creator. The feedback process only gets more complicated as the number of reviewers and stakeholders increases.
This issue is further compounded by content such as videos with the element of time, complicating the issue further for marketers, filmmakers, editors, etc. Today, we will discuss the significance of having a tool to provide timestamped feedback on videos and the key features this tool should provide.
For those looking for a quick solution, here’s a video showcasing the entire process.
Video feedback tools
Every content owner knows the importance of context when it comes to feedback, especially videos. Getting a comment like, “There should be a sun rising from the top-right side of the bush about 5 secs in,” is a world apart from reviewers placing a comment at the 0:04 mark that says, “Show a rising sun.”
Let’s touch on some of the must-have features of a video feedback tool:
Timestamped feedback: Comments with timestamps will allow others to jump to the exact moment you are referring to. You can keep track of the reviewer, assignee, timelines, and much more.
Directly annotate from your ERP: Many editors working with agencies have their own document management system. This allows them to centralize all their files and protect their privacy. A tool that can directly integrate into their system can, not only help with their entire onboarding process for a new tool, but also ensure their files’ security as they’re all stored on their servers.
Fast approvals with designated roles: @mention team members, clients, and vendors to notify them of your comments—and keep projects moving.
Differentiate tasks from comments: Differentiate between a task and a comment with a small tick mark. Also have the option to convert a comment to a task as needed.
Review video without logging into the tool: Some guest reviewers should have the option to view the file and comment on it, without having to sign up and create an account for the tool. This is especially important for non-technical stakeholders or for people who you do not want to have full access to your system. With zipBoard, you have access to all of these share settings and much more.
Ability to upload other file types: Many content teams working on videos will also be creating other digital assets. Most probably images, gifs, etc. The option to review all these files without having to change tools is a huge bonus for creative teams.
Timestamped feedback on videos
The first step is to upload the video. zipBoard provides this option along with other file types. Select a video to get started.
Play the video, select the review tool that best suits your needs and just annotate the video like you’re marking up right on the screen. There are tools to draw, comment, highlight and point. Each tool is designed to serve the varying use cases for reviewers to do what they do best.
Finding bugs, collating visual feedback with zipBoard
See how this QA engineer uses zipBoard to receive feedback on video content.
Providing feedback on video is the first step. Navigating the video with each feedback visible to the next reviewer is equally important to avoid creating duplicate issues, while also helping the others to add their comments to the review as needed.
The list of comments on the right-hand side of the video also makes it easy to jump to a specific comment by clicking on it.
The easy navigation and zoom functionality make it easy to add notes quickly – making collaboration on video content faster and helping reviewers provide feedback on videos with ease.
Centralize all video feedback
The importance of centralized feedback cannot be overstated. Just ask this to any reviewer with N number of spreadsheets depending on their project.
Having your feedback data centralized allows you to respond in a more organized manner than if it were scattered all over the place. In addition, a single location helps you identify the top pain points in your video.
So, once the feedback is received, you should get this taskboard of all the reviews for the video.
Further, with zipBoad, you have the option to not set every feedback as a task. You then have the choice to convert the comment to a task. Helping you manage and separate normal comments from actionable feedback.
Annotations and commenting features give your team better collaboration features. Your vendors and stakeholders can comment or reply to existing comments to discuss specific details. Once these comments are added they can also be accessed in a table view for better search and filtering operations. The added comments can be sorted by using filters based on the date added, the person who added them, tags, etc.
Top tools to provide timestamped feedback on videos
zipBoard is a visual feedback tool that enables teams to provide timestamped feedback on videos and much more. It allows you to review multiple file types, which lets reviewers have one centralized review platform for all their feedback.
Users who work on video files have the tools for marking up and adding comments using zipBoard to annotate videos without having to buy additional licenses for each reviewer. It reduces the time needed for collecting feedback on videos on separate systems and then compiling that feedback into spreadsheets separately.
It also reduces the cost of buying multiple licenses for each stakeholder – otherwise needed for the native video annotation solutions.
Originally, Vimeo was just a video hosting site, but later it added a video collaboration component. It aims to ensure that teams stay organized and efficient throughout their workflow. It makes it easy to provide reviews on the videos. Additionally, teams can share notes to review the edits and the changes needed.
A reliable online proofing and collaboration tool, GoProof was created to help everyone do their work more quickly and efficiently.
You can track your team’s activities and proof online. With GoProof, managing media assets is simple. Additionally, it has archiving tools and deadline tracking to help you stay on top of your projects.
ReviewsStudio is another useful collaboration and feedback tool that allows users to communicate and collaborate on projects more comfortably, more efficiently and helps them stay on the same page.
The customer support system provides quick responses to customer queries. The system allows for the effective analysis of all media, resulting in less misunderstanding and more effective communication. Additionally, the system prevents duplication of suggestions, making it efficient.
Right tool to provide feedback on videos
Hopefully, this article has managed to outline all the necessary steps and processes to provide timestamped feedback on videos.And as a final assurance, providing feedback on video isn’t as difficult as it seems. All you need to do is make sure the tool you end up selecting has all the necessary functionalities in it that we mentioned above.Also, if there’s any specific feedback feature you’re looking for, make sure to contact us at @support.zipboard.co. Or book a free demo to see it in action for yourself!
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Gaurav is a SaaS Marketer at zipBoard. While earning his degree in CSE at KIIT, Bhubaneswar, he rediscovered his inner love for creativity as he got into his first social internship. If he isn’t busy working, you can find him around his friends/family or enjoying a good football match or a passionate discussion over it, whichever works.