e-com website

Design inspiration to create a successful e-commerce website

There are certain essential features that are a must-have for any successful e-Commerce website. These include

  • Clear and concise choices for customers
  • Simple and quick navigation
  • Product information and pricing displayed clearly
  • Distinct Call To Action (CTA) button
  • Smooth checkout process
  • A landing page that retains customers and decreases bounce rate

Visual stimuli and ease of use are your biggest assets in an e-Commerce website and getting those aspects right will help make the shopping experience a rewarding and successful one for customers.

These are 15 websites that give a good example of what constitutes a great design for an online store:

Sierra Designs

What’s Good: An image slider that does well and doesn’t change too often, Clear and bold copy, Distinct CTA button, Good description above the fold


Di Bruno Bros

http://www.dibruno.com/

What’s Good: Bold and unique colors palette, Clear CTA, Lots of catchy images to supplement the text


Au Lit Fine Linens

e-commerce website design
https://www.aulitfinelinens.com/

What’s Good: Images that go well with the website design, well placed CTA, option to pin designs in Pinterest so that customers can revisit


Bill Blass

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https://billblass.com/

What’s Good: Good color scheme, Smooth scroll, and interface, Minimal distraction from the products


My Own Bike

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http://www.myownbike.de/

What’s Good: Minimal clutter and lots of whitespaces, Simple walk through for designing a bike, Clear value delivery


XK Glow

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http://www.xkglow.com/Default.asp

What’s Good: Color scheme, Clear CTA for every screen


JM & Sons

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https://jmandsons.com/

What’s Good: Clean layout, uncluttered navigation


Bonobos

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https://bonobos.com/

What’s Good: Well placed navigation menu, Good copy that catches the eye, consistent CTA placement


Kippis Design

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http://kippis-design.de/

What’s Good: Great design that doesn’t distract from the product, Intuitive navigation (for example screen transitions to the right when clicking on a product)


L. Novum

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https://lnovum.com/

What’s Good: Minimal design, Catchy CTA


Bonfire

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https://www.bonfire.com/

What’s Good: Good amount of information above the fold, Clear value delivery, Testimonial


Nyde

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https://nyde.co.uk/

What’s Good: Great color scheme, Well placed text, and CTA above the fold


Peel

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https://buypeel.com/

What’s Good: Clean design, Ample spacing


ALLT

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http://www.allt.sk/

What’s Good: Intuitive design


Cute+Broke

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https://cuteandbroke.com/

What’s Good: Clean design, Well placed CTA, Concise copy

Final Thoughts

When setting up your online store, it’s important to strive for identity and have a clear design philosophy that resonates with your customers. Taking care of the basic design elements can do wonders, improving the user’s experience and making the shopping process a breeze. This means better sales for your store and more chances of customer retention.

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