There are certain essential features that are a must-have for any successful e-Commerce website. These include
Visual stimuli and ease of use are your biggest assets in an e-Commerce website and getting those aspects right will help make the shopping experience a rewarding and successful one for customers.
These are 15 websites that give a good example of what constitutes a great design for an online store:
What’s Good: An image slider that does well and doesn’t change too often, Clear and bold copy, Distinct CTA button, Good description above the fold
What’s Good: Bold and unique colors palette, Clear CTA, Lots of catchy images to supplement the text
What’s Good: Images that go well with the website design, well placed CTA, option to pin designs in Pinterest so that customers can revisit
What’s Good: Good color scheme, Smooth scroll, and interface, Minimal distraction from the products
What’s Good: Minimal clutter and lots of whitespaces, Simple walk through for designing a bike, Clear value delivery
What’s Good: Color scheme, Clear CTA for every screen
What’s Good: Clean layout, uncluttered navigation
What’s Good: Well placed navigation menu, Good copy that catches the eye, consistent CTA placement
What’s Good: Great design that doesn’t distract from the product, Intuitive navigation (for example screen transitions to the right when clicking on a product)
What’s Good: Minimal design, Catchy CTA
What’s Good: Good amount of information above the fold, Clear value delivery, Testimonial
What’s Good: Great color scheme, Well placed text, and CTA above the fold
What’s Good: Clean design, Ample spacing
What’s Good: Intuitive design
What’s Good: Clean design, Well placed CTA, Concise copy
When setting up your online store, it’s important to strive for identity and have a clear design philosophy that resonates with your customers. Taking care of the basic design elements can do wonders, improving the user’s experience and making the shopping process a breeze. This means better sales for your store and more chances of customer retention.
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