e-com website

Design inspiration to create a successful e-commerce website

There are certain essential features that are a must-have for any successful e-Commerce website. These include

  • Clear and concise choices for customers
  • Simple and quick navigation
  • Product information and pricing displayed clearly
  • Distinct Call To Action (CTA) button
  • Smooth checkout process
  • A landing page that retains customers and decreases bounce rate

Visual stimuli and ease of use are your biggest assets in an e-Commerce website and getting those aspects right will help make the shopping experience a rewarding and successful one for customers.

These are 15 websites that give a good example of what constitutes a great design and development for an online store:

Sierra Designs

What’s Good: An image slider that does well and doesn’t change too often, Clear and bold copy, Distinct CTA button, Good description above the fold


Di Bruno Bros

Di bruno bros website page image

 

http://www.dibruno.com/

What’s Good: Bold and unique colors palette, Clear CTA, Lots of catchy images to supplement the text


Au Lit Fine Linens

e-commerce website design

 

https://www.aulitfinelinens.com/

What’s Good: Images that go well with the website design, well placed CTA, option to pin designs in Pinterest so that customers can revisit


Bill Blass

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https://billblass.com/

What’s Good: Good color scheme, Smooth scroll, and interface, Minimal distraction from the products


My Own Bike

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http://www.myownbike.de/

What’s Good: Minimal clutter and lots of whitespaces, Simple walk through for designing a bike, Clear value delivery


XK Glow

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http://www.xkglow.com/Default.asp

What’s Good: Color scheme, Clear CTA for every screen


JM & Sons

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https://jmandsons.com/

What’s Good: Clean layout, uncluttered navigation


Bonobos

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https://bonobos.com/

What’s Good: Well placed navigation menu, Good copy that catches the eye, consistent CTA placement


Kippis Design

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http://kippis-design.de/

What’s Good: Great design that doesn’t distract from the product, Intuitive navigation (for example screen transitions to the right when clicking on a product)


L. Novum

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https://lnovum.com/

What’s Good: Minimal design, Catchy CTA


Bonfire

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https://www.bonfire.com/

What’s Good: Good amount of information above the fold, Clear value delivery, Testimonial


Nyde

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https://nyde.co.uk/

What’s Good: Great color scheme, Well placed text, and CTA above the fold


Peel

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https://buypeel.com/

What’s Good: Clean design, Ample spacing


ALLT

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http://www.allt.sk/

What’s Good: Intuitive design


Cute+Broke

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https://cuteandbroke.com/

What’s Good: Clean design, Well placed CTA, Concise copy

Final Thoughts

When setting up your online store, it’s important to strive for identity and have a clear design philosophy that resonates with your customers. Taking care of the basic design elements can do wonders, improving the user’s experience and making the shopping process a breeze. This means better sales for your store and more chances of customer retention.

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