Posts in Design Feedback

6 Must-have Features To Look For In SCORM Authoring Tools

November 12, 2020 Posted by Authoring Tools, Design, Design Feedback, E-Learning, eLearning Development 0 thoughts on “6 Must-have Features To Look For In SCORM Authoring Tools”

Over the years, effective training content used to be a challenging task but with the rise of e-learning technologies, creating course material has become easier than ever. One of the things that have changed effective eLearning is SCORM authoring tools. 

The SCORM authoring tools need to have important features that will allow for its effective use. The tool is shared with all employees of a company, irrespective of their age, location, or the device they use. Whether you are considering acquiring a new authoring tool or planning to replace an existing one, you need to choose a reliable one. Else, you end up with a tool that will create more problems than it will solve. Well, according to a recent study, one way to decide the right SCORM authoring tool is by conducting a needs assessment. After that, you need to opt for the one that provides solutions for your e-learning needs. That said, let’s have a quick look at some of the must-have features of SCORM authoring tools below.

Top Features You Need In An SCORM Authoring Tool

User-friendly Interface

If I want to get an authoring tool, one of the features I’d prioritize is having a tool with an intuitive user interface. Not everybody is tech-savvy, so the ability for all employees irrespective of their age to be able to use the tool is essential. 

The SCORM authoring tool must be flexible to design effective training content with good workflow. When designing a large course material, it is very important because it saves time and energy. Since the ability to design course material in a short period is vital, you must consider this feature before opting for an authoring tool.

Individual online assessment features

This feature is crucial to help in the assessment of learners. It gives an evaluation of what the employee already knows, what they have learned in the course, how much of the course material they can retain, and their progress.

SCORM authoring tool with this feature helps to determine the effectiveness of the course material. Also, it’s a good way to get feedback from employees. 

The features like quizzes (form-based question, open question, multiple retry attempts, feedback), course assessment (question bank, random questions), scoring (negative scoring, badges), analytics (reporting and tracking) are good ways to access employees.

Collaborative factor

e-Learning involves many different people living in different geographical locations. As such, it will be very important to carry all participants along throughout the course, irrespective of where they live. 

When providing a course material you should be able to provide standardized course content that all participants can flow with. A collaboration friendly authoring tool will enable you to create this. 

When considering a SCORM authoring tool, you might want to consider the following:

  • Review the system with feedbacks
  • Provide multi-language support to enable you to create a course in different languages.
  • Have shared resources and share options (email, links, social media)
  • Provide co-authoring and author control.
  • Have user roles and 
  • Have versioning

Templates and themes

Your design should have a consistent look and a nice feel. This can be achieved by using a template that will help you when designing many course content for the same participants. Consistent look and feel will keep your audience’s attention focused on the course, rather than being distracted by different designs. 

Since most SCORM authoring tools come with many different template designs, you should consider the one that can edit templates and design custom templates. With this, you will be able to make a consistent design that tells more about your brand.

Apart from that, you may consider having an authoring tool with the ability to import and install pre-built templates from other programs as well.


Administration features enable you to organize your course training tailored in a way that will make all participants flow with it. A well-organized administration will help you to easily set your preferences when designing your course content.

The administration features will also make it easier for you to set the tool and quickly get started with it.

A good SCORM authoring tool should be able to have:

  • Language setting option.
  • Flexible workspace setup that is easy to navigate with movable windows and dockable panels 
  • Preview and view preference.
  • Auto recovery to prevent loss of saved and unsaved courses.
  • Roles and permission
  • Security 


There may be a need for you to publish your course in different formats based on your needs. So, before choosing a SCORM authoring tool, you need to check what your design needs. These requirements should be compliant with your Learning Management System (LMS). 

The most common LMS compliant standards are SCORM and Tin Can API. Apart from that, other common formats include PDF, Word, Flash, HTML5, iOS, Android, CD, file, cloud-based, and Microsoft Powerpoint.


We’d like to also stress the importance of a good support structure. Irrespective of whether you are an expert or a novice, you will benefit from help from a good SCORM authoring tool brand. Some brands provide support in the form of live chat support, phone support, training video guides, and community forums that enable you to get troubleshooting help or ask questions. Some would even allow you to use the demo version, for you to try out their tools. This should be a major factor when choosing an authoring tool.

Whatever authoring tool you choose, make sure that you create an effective workflow for managing feedback for your SCORM courses. If you have not given zipBoard a try yet for improving your eLearning reviews and QA process, give it a try! Learn more about zipBoard’s (eLearning review and QA features) or sign up directly for the product here.

Everything You Need to Know Behind the Basics of Brand Archetypes

October 29, 2020 Posted by Branding, Design, Design Feedback 0 thoughts on “Everything You Need to Know Behind the Basics of Brand Archetypes”

Branding your company to stand out amongst the competition sounds like a daunting task. And even though it is an intense process, it isn’t that hard and it can be fun. It is just a time-consuming process. Remember though, consistency is key.

The branding journey can be less complicated by learning about branding archetypes. Use this as a foundation to build on. Find your voice within the right archetype and learn to deliver it with the right words, logos, font, and colors – all of which will be more relatable to your customers.

Where to Start Your Branding

Start by exploring all of the brand archetypes first. It is said that 77 percent of consumers tend to buy from brands who happen to share the same values as them. Following an archetype is a way to easily relate to consumers.

Branding Archetype History

Let’s just go over a little history lesson on archetypes. To connect with an audience, humans like symbolism. So, Swiss psychologist, Carl Jung, created these archetypes to build a deep connection with buyers.

The goal is to relate better to customers with these personas and using authentic and consistent communication throughout the entire buying process.

Find Your Archetype

The 12 archetypes are described below.

Get Free Icon Set For eLearning Projects


The innocent is all about happiness and safety. The archetype is optimistic and pure. Those using this archetype need to be careful not to come across too boring. Add some spice to encouraging strong values with honesty and simplicity. Brands who use innocent archetypes include Coke and Dove. One example that stands out to us is the campaign that Coca Cola does each year, “The Holidays are Coming”. This excites customers and brings holiday cheer.

Colors: Pastels like mint green, light blue, and all shades of pink.

Font: Clean, simple, and uncluttered.


The magician is magical and all about making your dreams come true. This archetype believes anything is possible and creating special moments with charm. However, don’t be too risky and take things over the top though. Brands who use the magician archetype include Apple and Disney. The Magical World of Disney is the prime example of using the magician to attract customers as it brings joy and magic, all in one.

Colors: Pastels such as purples, pinks, and some light blues.

Fonts: Fun and flowing, maybe even some cursive.


The sage is full of wisdom and the pursuit of knowledge. The sage archetype doesn’t rely on fantasy, just brilliance, and is a trusted source and advisor. Brands that use the sage archetype include Google and universities like Harvard. Brands who use quotes or images of people like Albert Einstein and Gandhi use the sage archetype to attract customers with famous and knowledgeable personalities. 

Colors: Teal, dark green, tan, and grey.

Fonts: Solid, historic, and classic fonts such as Times New Roman.


The outlaw is strong and not afraid of anything. The outlaw archetype believes in revolution to break the rules and to say no to authority. But don’t be too bold with his archetype where it comes across negative. Brands who use the outlaw archetype includes Harley Davidson and Virgin Mobile. Harley Davidson will always be a brand that uses the outlaw archetype perfectly. There commercials always display an open road, a symbolism for freedom. 

Colors: Black, dark reds, and dark oranges.

Font: Shock factor with bold and non-conventional fonts.


The jester is silly and humorous. The jester archetype uses comedy and fun to bring a smile and joy. Just don’t be too silly and look disrespectful. Brands who use the jester archetype include Ikea and Old Spice. M&Ms uses jester to attract customers by airing humorous commercials. How can you not laugh when thinking of talking M&Ms?

Colors: Fun and bright colors like purples, pinks, blues, and yellows.

Fonts: Fun, youthful, and playful like Comic Sans.


The lover is and appears to be grounded. The key to the lover archetype is to use intimacy to seduce. Brands who use the lover archetypes include Godiva and Victoria’s Secret. Godiva delivers sensual yet attractive ads to grab the attention of their consumers, especially around the holidays.

Colors: Passionate and deep reds, bright pinks, and purples.

Fonts: Soft, feminine, and cursive.


The explorer believes in the freedom to get out and explore. The explorer archetype focuses on new experiences and discovering things while being ambitious and independent. Brands who use this archetype include Jeep and Red Bull.

Colors: Earthy colors such as neutrals, grey, tan, some oranges, and reds.

Fonts: Less is more, structured, and youthful.


The ruler is luxurious and exclusive. The ruler archetype likes control, being organized, and being responsible. Brands who use this archetype include Mercedes Benz. For example, luxurious car companies like Lexus air commercials about gifting a car to yourself. They believe in rewarding yourself for hard work, a trait of the ruler. 

Colors: Simple and primary colors like reds and blues with some greens.

Fonts: Authoritative, commanding, and bold.


The caregiver believes in building trust and being safe. This archetype helps others by being caring, nurturing, and maternal. When using this archetype, don’t come across too weak and be taken advantage of. Brands who use the caregiver archetype include Campbell’s Soup, Johnson and Johnson, and Hallmark. Johnson and Johnson offer products to help care for others, so of course, they are going to use the caregiver archetype by airing ads of people caring for others with their products.

Colors: Pastels like all light blues, pinks, peach, and purples.

Fonts: Sentimental and inviting.


The hero believes in the world becoming a better place. The hero archetype is courageous, honorable, confident, and ready to rise to the challenge. Just don’t be too arrogant when using this archetype. Brands who use the hero archetype include Nike, Army, and BMW. Nike’s slogan, “Just Do It”, is a perfect example of using the hero archetype. When people think of Nike, they think of the ability to conquer anything, just like a hero.

Colors: Energizing and strong, like all shades of blue, with a pop of bright yellows.

Fonts: Powerful and strong.


The everyman appeals to the regular person, the average Joe. The archetype wants everyone to feel like they belong and are connected. When using the everyman archetype, don’t blend in, still, need a strong identity. Brands who use this archetype include Starbucks and Home Depot. Target stands out as a brand who displays the everyman in their ads. By welcoming all, Target fits in everyone’s life!

Colors: Basic and simple light blues and greens.

Fonts: Straight forward and basic such as Arial.


The creator strives to create only the best and at any cost. The archetype is a perfectionist. And focuses on the vision. Brands who use the creator archetype include Lego and Crayola. Creative brands like Adobe capture the creator archetype by airing ads that show how creative you can get with their products, opening up a whole new world to innovation.  

Colors: Greys, teals, reds, oranges, and blues.

Fonts: Inspiring, beautiful, and italics.

Free Icon Set For Your Projects

Now What?

Now that you have learned about all of the different archetypes, which can be quite overwhelming, it is time to pick the right one for your brand.

Some helpful tips when narrowing it down. First, get rid of all the archetypes that DON’T fit your brand. You should be able to cross off at least half of the list. Next, narrow it down to about 3.

Now, take a deeper look at those 3. Look at the words to use, the colors, and the fonts. Which is the best for your brand? Which of these can you see be a lasting relationship with your brand?

It is now time to narrow it down to a primary archetype rather than a secondary one. Primarily use the one you chose while sprinkling in some of the secondary.

Then, start your branding! Start by including the right colors into your logo, and on your website. Don’t forget to also use the right fonts on your website, along with the right wording.

Once you find the archetype, create a guide with the help of a marketing agency with a branding workshop. This is an extensive, exclusive, and personalized guide to using as a reference to establish your voice. Remember, consistency is key!

Creating a brand takes time and collaborative effort from internal and external stakeholder’s. There are still teams that might be using emails, and chats to convey their feedback, however if you want to build brand that are liked by many then you should use the power of visual communication. 

zipBoard is a review and collaboration tool that lets designers, developers and clients collaborate and communicate effectively. It’s a whiteboard for your project development collaboration. All you need is your website URL to get started and have your entire team in sync in one place.

Try zipBoard Today !

It is easy to get started on the free trial. Simply sign up, no credit card required.

Team working on developing e-learning content

9 ways zipBoard improves speed and quality for E-learning development

July 3, 2020 Posted by Design Feedback, E-Learning, inside zipBoard, Process, Project Management, User Experience 0 thoughts on “9 ways zipBoard improves speed and quality for E-learning development”

Imagine you are running an eLearning courseware team and the pressure to build more and rapidly has never been more than now. You want to build a workflow to see how communication flows between different stakeholders. You log in to your project management tool, and it does not have everything in one place. You have to log in to different systems to see conversations between the clients and the teams. How do you understand how to close the loop? You ask your managers around and everyone is using a different system to track tasks, client reviews. How can you accurately predict what can be delivered in how much time? Is everything being tracked in one place?

Every course development team needs a solid eLearning development process to improve their review cycles and be able to have a productive team. In this article, I walk you through a guide that you can use to set up a process in your organization. We have consulted several of our large clients producing eLearning on their development process and implementing zipBoard.

After implementing a system to collect reviews, track tasks, and deliverables, you will have a good foundation to measure progress on your development process and timelines. As your team grows, you will have a benchmark to create a more predictable process and timelines and create data-driven decisions for your eLearning projects.

Get a free eLearning QA checklist

1. Create an organization structure

For a small organization, this may not be necessary as the roles are clearly defined from the start and the project owners also own the processes.

As the scale increases, it is imperative to set up a team or a system that would lead the process and define it for all project managers. The most important part is to ensure that all the teams and team members and their requirements are well represented.

2. Create an implementation workflow for your projects

Once you have set up an organizational structure, it is important to define the implementation workflow for the projects. This will become your project delivery template and will take care of defining roles, processes, stages, and how communication should flow between different teams and clients.

3. Define project structure and workflow

Before kicking off a project, a project manager should establish the stages in the project to be able to track its progress and share it with other stakeholders. Those stages could be defined to ensure communication and deliverables, deadlines for each stage. Those stages can then be defined in a zipBoard project using phases so that everyone on the team is in sync and can document and measure progress. 

If you need help planning out the phases and the process to track projects, reach out to our services and consulting team to guide through and help you through the process.

4. Communicate your project delivery and implementation plan to stakeholders

Once the project planning documentation is complete, make sure to review the details with all stakeholders, especially with the client. It is important to set expectations upfront and get feedback on expected timelines before project implementation.

5. Start with the tasks for your first deliverable

The project manager can then start assigning specific tasks to the team to ensure the timely delivery of the tasks. The tasks can be defined directly inside zipBoard’s task manager and assigned priority, due date, or any other description and parameters to explain the task. This would ensurer that the designers, developers, and all internal team members are in sync and are on track with their progress.

See a snapshot from zipBoard dashboard for reference (refer to task properties on the right-hand side)


Additionally zipBoard also captures the OS information when a new task is created.

6. Start an internal QA review for your deliverable

Before sharing the content, design, or actual developed course, it is important to set up an internal Quality assurance process within the internal team. The QA process makes sure that the content aligns with the expected outcome, is accurate, has no bugs and issues related to usability, or any other experience expected from the content. Once the internal QA review has been done, and the tasks assigned to the designated teams, the deliverable should be ready to be shared with the external stakeholders for review.

7. Share the content, design or course with your clients for review

Once your content is ready, it is important to share with the client along with the content for review, any limitations, a description that would help them with testing easily. Sharing the actual content with clients using zipBoard gives you the flexibility to share only the details that you would like to share and keep the clients from getting overwhelmed. They can then create reviews using the screenshot or screencast features easily without having to leave the content to review.

8. Process the feedback received into actionable tasks

Once you receive all the feedback from different stakeholders, ensure that it is properly triaged into trackable issues and everyone in the team is aware of the changes that need to be done in the order of priority. 

This will help the team ensure that the content or course is ready for the next review cycle without compromising on the quality of the project.

Free eLearning QA Checklist

9. Repeat steps 5-8 for all review cycles and deliverables

You can now repeat the steps from 5-8 for multiple iterations for the same development cycle and then for other deliverables within the same project.

This step by step guide should help you, your team, and your clients to stay on the same page through the entire project lifecycle and deliver a high-quality course, whether it is a website, web app, a course, PDF document or a creative asset. 

Once you have a project process in place, it is easy to measure progress, predict timelines, make data-informed decisions about your projects, and deliver high-quality projects.

See how you can get started with zipBoard and speed up your e-learning development process.

Try zipBoard for free today

Full page screenshots, feedback widget for visitors : new features to capture client and team reviews easily

May 19, 2020 Posted by Bug tracking, Design Feedback, Product updates, Project Management, Testing, User Acceptance Testing, User Experience 0 thoughts on “Full page screenshots, feedback widget for visitors : new features to capture client and team reviews easily”

At ZipBoard we are working on improving the experience to capture and manage feedback from various stakeholders.  We want to work with you, to make your team productive and collaborate seamlessly.

We are excited to share some of the new features that make capturing feedback a breeze – full page screenshots for those longs scrollable pages, screenshot widget that can be embedded on your own site, to name a few. 

Let’s have a look!

Full-page Screenshots

Do you find it challenging and time-consuming to annotate only a certain part of the website? Well, that is no more the case now, we have added “Full Page Screenshots” feature within the tool. So now you can take a screenshot of the complete webpage and mark all the changes and feedback in one single image. 

This will save you a lot of time and effort. Add all changes and revisions in one single screenshot. No more going back and forth in the project folder.

Learn more about this feature

Automatic naming of Screenshots based on the name of the HTML page

You would agree that at times we get stuck trying to name the project or files within that project.

And then typing a name, then erasing it and retyping something else is a common thing that we are all guilty of. We got a better alternative and support system for you. 

Only take the screenshot and ZipBoard will name it for you, you can edit it if needed. ZipBoard names the screenshot based on the webpage name. Now you can find your screenshots, no more worry about losing them in a bunch of screenshots. 

Announcements in one click for enterprise customers

It’s ok for a small team to keep everyone updated on the latest announcements. But what if you work with many collaborators (colleagues and clients). It’s difficult to update everyone at once on a team-wide announcement, right? To simplify this we have added an update all at once via announcement feature. As of now, this is available for enterprise plans only, as it’s usually a large team size that needs this feature.

Learn how to make an organization-wide announcement in ZipBoard

Embeddable widget on your site

Wouldn’t it be easy for anyone to review and add feedback on your website? Get feedback from anyone visiting your web page with the Embeddable widget feature. You have to embed the ZipBoard widget code within the webpages where you want to show the ZipBoard tool. Anyone visiting that web page can take a screenshot and annotate the image.  

Website visitors have to only provide their email and name. So that the feedback gets added to your account dashboard with that guest’s user detail. 

The owner of the project can then review all the guest’s user’s feedback on the dashboard. But the guest users will only be able to add feedback and not look at other’s feedback. 

Such a great way to get more unique feedback from a lot of people without even adding them as collaborators!

See how simple it is to install the ZipBoard widget

App redesign – Cleaned up the UI and some workflows

In this update, we also worked on enhancing the user interface and workflow. You will notice a much clean UI design. After analyzing the user’s usage on the tool, we noted the most important and used elements. Based on the analysis, we kept important tools on the dashboard, placed it in a more accessible part of the screen. So that you can have an amazing user experience. 

  • Now you can directly add and review content from the tasks page. 
  • On the left sidebar, you can see all components of the project instead of the dashboard.
  • The project name lets you switch to another recent project from the same screen.
  • Filters are moved as a slide-out option on the right side.
  • No extension required for reviewing uploaded SCORM files.

We want your team and clients to have an amazing experience while reviewing your websites.

That’s all we have in this update. These features are already live so go ahead and try those out now. 

Learn about all the existing features

What’s next,

More integrations – Microsoft teams

We are soon adding integration for Microsoft teams and single sign on. Not only can you share screenshots and review web pages and other media, but you can upload and work on PDF documents, videos and images. All within the ZipBoard dashboard, a complete collaboration platform for your team. 

Now that’s something we do not see anyone else offering. What do you think?

See what all media you can work with now.

Import/ CSV Migration 

Already have a list of tasks that you want to upload in the ZipBoard dashboard? We have great news for you. Soon we would add the Import/CSV migration feature. With this, you can upload all your tasks and feedback in a few clicks. 

Are you as eager as we are to have this feature in ZipBoard? 

See how you can currently export data from ZipBoard

More issue management enhancements

Tracking and managing issues is a great part of the whole workflow. And we are working on this all the time. We will be enhancing the management of issues for improving the efficiency of your teams. 

Some huge improvements are being done to the workflow from the user’s perspective. We want you to be super productive and get your work done without any hiccup.

Guide on how to manage the project dashboard

Feel free to suggest what all features you would want to see in the future updates. Let us know what you feel about the recent changes. And how do you think it will impact your workflow.

Add your suggestions on our public roadmap


Tools For Remote Teams To Stay Connected

April 3, 2019 Posted by Design, Design Feedback, Project Management, Resources, Testing, Web Development 0 thoughts on “Tools For Remote Teams To Stay Connected”

Remote communication and collaboration are not easy. But in the dynamic web design and development space, it’s the need of the hour. To bring the best talent on-board, here are some tools that ease your remote team challenges.


UX Proposal: The Complete Guide To Writing A Successful One

April 3, 2019 Posted by Design Feedback, Web Development 0 thoughts on “UX Proposal: The Complete Guide To Writing A Successful One”

Whether you’re working on a website, network, product or service, the user experience you provide is one of the most important considerations you need to be thinking about. Know how to write a successful UX proposal.


Types of Client Feedback You Need To Build Better Website Prototypes

April 3, 2019 Posted by Design Feedback, Web Development 0 thoughts on “Types of Client Feedback You Need To Build Better Website Prototypes”

Know the various types of client feedback that you need in order to build better website prototypes. Know about the design cycle process.


Feature Update: Review Video Files With zipBoard

April 3, 2019 Posted by Design, Design Feedback, Product updates 0 thoughts on “Feature Update: Review Video Files With zipBoard”

ZipBoard’s new feature for reviewing video files allows you to upload video inputs like images or HTML files for collaborators to review it anytime.

Generic selectors
Exact matches only
Search in title
Search in content
Search in posts
Search in pages
zipBoard Logo | Design Feedback + Issue tracker
Get expert advice for e-learning and web development production processes delivered to your inbox

Get your design reviews faster with zipBoard